Bar and Pub Website: What to Put on It and How to Get One

The five questions people ask before choosing a bar

Corner pub, cocktail bar or wine bar, the decision runs through the same list:

• Is it open, and until when? Not today’s hours in general; tonight’s closing time.
• Is it my kind of place? Loud or quiet, sport or conversation, pints or natural wine.
• Is anything on? A band, a quiz, the match, or, just as useful to know, a quiet night with none of those.
• Can we eat? And until what time.
• Can we bring…? The dog, the kids, eight colleagues.

A bar website that answers those on the first screen of a phone is doing its job.

Hours, late nights and when the kitchen closes

Bars keep the most complicated hours on the street: late on Fridays, early on Sundays, different on holidays. And a customer who finds the door locked at eleven may not try again.

• Closing time, every night. Add last orders if it is much earlier than closing.
• Kitchen hours, separately. Arriving hungry at half nine when the kitchen shut at nine is a familiar disappointment.
• Exceptions. Holidays, early opening for a big match, private events. On Google, these go in special hours. The Business Profile also has “More hours” for times that differ from your main hours; depending on category and country, bars may see options such as kitchen or happy hour.
• Age policy, if you have one. If your licence or house rules set one, such as no under-18s after a certain hour, state it plainly.

Get the Google hours right first: Maps shows them, and a site built from your listing follows them.

What’s on: quiz night, live music and the match

Split what’s on into two kinds, because they need different homes.

The fixtures happen every week: quiz on Tuesdays at nine, a trad session on Thursdays, open mic on the first Sunday. Write these on the website in plain words. They rarely change, and they are what people search for: “pub quiz tonight”, “live music bar near me”.

The one-offs change weekly: Saturday’s band, the derby, a tap takeover, a wine tasting. Keep those where you can post in thirty seconds, usually Instagram or Facebook, linked from the website. Google posts work too: an event post takes a title, dates and times. Google asks businesses in regulated industries, alcohol included, not to make posts about the products themselves. Post the quiz, the band, the match and the Sunday roast; keep drink offers for your own channels.

For sport, be specific: which competitions you show, how many screens, whether the sound is on for big games, and whether you take bookings for them. If you are weighing whether Instagram is enough on its own, website vs Facebook page or Instagram sets out what each does.

The drinks and the food, in a few honest lines

Skip the full list; it goes stale the week a keg changes. A few lines on what you are known for help more:

• A pub: what is on tap, the stout or local beer people come for, and whether there is cider or an alcohol-free option on draught.
• A wine bar: how many wines by the glass, the regions or styles you lean towards, whether there are tasting flights, and what there is to eat with them.
• A cocktail bar: the house drinks and the style, from classics to low-alcohol.
• Food: say plainly whether you serve it. “Full kitchen”, “toasties and crisps” and “order pizza from next door” are all useful answers. Mention gluten-free or vegetarian options if you have them.

If you have a full menu, put the link on your Google listing too; how to add a menu to Google Maps shows where. For a gastropub, see what a restaurant gets from a website built on reviews.

Beer garden, dogs, kids, groups and private hire

These yes-or-no answers decide whether a group picks you:

• Outside space: beer garden, terrace or pavement tables; covered or heated; open until when.
• Dogs: welcome inside, garden only, or not at all.
• Children: welcome, and until what time.
• Access: step-free entrance and an accessible toilet.
• Tables: walk-in only, or bookable, and if bookable, a link to the booking system you use.
• Private hire: a function room or area, capacity, food options, any minimum spend, and who to ask.

Set the same facts as attributes on your Google Business Profile (under Edit profile → More; options vary by category and labels can differ slightly).

Six bars whose websites read like their regulars wrote them

Owners tend to write “great atmosphere” and “friendly staff”. Customers are more precise: they name the barman, the pint, the dish. These six bars have websites built from their Google listings and reviews:

• The Cock and Bull, a pub in Coolock, Dublin, leads with the Guinness, the pizzas and the roast dinners, and its FAQ covers sport on the screens and gluten-free options.
• U Drába Pub & Bar in Ostrava, Czech Republic, is in Czech and English and answers what is on tap, whether kids and dogs are welcome, and whether there is karaoke and darts.
• Korek Winebar in Brno, also in Czech and English, is built around the self-pour tasting machine reviewers keep mentioning and the staff who help them choose a bottle.
• Nici, a wine bar in Florence, lists the spritzes, crostini and wild boar stew from its reviews, and the owner behind them.
• Tashmoo Restaurant & Bar in Morristown, New Jersey, shows the wings, ribs and lobster roll, the bartenders regulars praise, and its knack with big groups.
• Old Times in Sermoneta, Italy, a bar styled like a 1950s American diner, is in Italian and English and covers breakfast pastries, Tex-Mex and pizza.

Reviews are the most honest description a bar has, critical ones included. Reply briefly and without arguing (how to respond to Google reviews has examples), and collect more with a QR code table card on the counter.

BarOrPub structured data and the questions AI assistants get

When someone asks an AI assistant for “a dog-friendly pub with a beer garden that shows the rugby”, the answer is assembled from what it can read: your listing, your reviews, and pages that state those facts in plain text, not in an Instagram story or a photo of a chalkboard.

On a website, those facts can also be labelled with structured data. For a bar, the schema.org type is BarOrPub, a kind of food establishment, carrying your address, coordinates, hours, rating, menu and amenities such as outdoor seating or a wheelchair-accessible entrance. Wine bars use the same type. More in how to get recommended by AI assistants and does a website help Google Maps ranking.

Getting your bar’s website from its Google listing

Most of the above is already in your Google listing: the hours, the photos, the address, and reviews describing the pints, the staff and the nights. The bar and pub website builder from blasa turns that listing into a site. Paste your Maps link and a few minutes later it is live at an address like yourbar.blasa.shop, with no template to pick and nothing to write. It includes:

• Opening hours in local time with a live “Open now” badge, plus Call, Get directions and an embedded map.
• “What customers love” from real reviews, and an FAQ answered from them: the beer, the food, the dog, the match.
• A menu section with the drinks and dishes reviews mention most, plus a “View menu” link when your listing has one.
• A Book a table button when your listing carries a booking link, and your Instagram and Facebook in the contact block, so this week’s events are one tap away.
• BarOrPub structured data, an llms.txt file, two languages automatically when most reviews are in another language, and a printable QR code.

It is not an online store, there is no drag-and-drop editor, and it needs a Google Maps listing. It is free to publish and stays live with one small labelled ad and a “Made with blasa” badge; paid plans remove both and add your own domain. Create your website for free, then add the address to your profile with how to add a website to your Google Business Profile. For every free option, start with how to get a free website for your small business.