How to Add a Website to Your Google Business Profile

Before you start: three things to have ready

Adding a website to your Google listing takes about two minutes once you are in the right place. Three things save you a detour.

• A verified profile you manage. You edit your Business Profile as its owner or a manager, signed in with the Google account that manages it. If your business is not on Google yet, or someone else holds the listing, start with how to put your business on Google Maps and get verified.
• The exact address of your site. Open your website in a browser, let it load, and copy what the address bar shows. That gives you the version that actually works, with or without www and with https://, rather than the one you remember.
• A page about this location. Google asks for a website that represents your individual business location. For a single shop, that is simply your homepage. If you have several branches and each has its own page, point each profile at its own branch page.

On a computer: Edit profile → Contact → Website

On a computer you manage a Business Profile straight from Google Search.

1. Sign in to Google with the account that manages the business, then search for your business’s name (or go to business.google.com and choose the profile). Your management panel appears above the normal results.
2. Select Edit profile.
3. Open Contact. The website lives here, next to the phone number and the social profiles.
4. Next to Website, select the pencil and paste the full address, including https://.
5. Select Save.

Google renames and moves these labels from time to time. If your screen looks different, stay inside Edit profile and look for the contact details; the field itself is always called Website. Google’s own instructions are in Edit your Business Profile.

On a phone: the Google Maps app

1. Open the Google Maps app, signed in with the account that manages the business.
2. Open your profile: tap Business at the bottom of the screen, or tap your profile picture and choose Your Business Profile. Which one you see depends on your app version.
3. Tap Edit profile, then Contact.
4. Tap Website, paste the address and tap Save.

Paste rather than type. Phone keyboards like to autocorrect a domain name into an ordinary word, and one changed letter breaks the link. Copy the address from your phone’s browser first, then paste it into the field.

How long until the website shows on Google Maps?

Google reviews every edit before it goes live. According to Google’s page on what happens to your edits, that usually takes up to 10 minutes and sometimes up to 30 days.

Each edit has one of three statuses:

• Pending: still under review. Wait rather than submitting the same change again.
• Accepted: the new website is on your profile.
• Not approved: Google couldn’t confirm the change was accurate. Check that the address opens your site, that the site shows the same business name, address and phone as your listing, then try again.

To see what customers see, Google suggests browsing privately: open Google Maps in a private or incognito window, or on a phone that isn’t signed in to your account, and search for your business. Then tap the Website button yourself. It is the only test that counts.

Website not showing, or the wrong one? The usual causes

An old business.site address. If your site was one of the free websites Google built from Business Profiles, it was switched off in March 2024, and since June 2024 the old address returns a “page not found” error. Google said at the time that it would remove business.site addresses from the Website field, which left many profiles with no Website button at all. If you had your own domain forwarding to that site, the domain may still be in the field and lead nowhere. Either way the fix is a working address; rebuilding the Google Business Profile website from the same listing covers the replacement.

http, https and typos. Google asks for the full address, including http:// or https://. If your site uses https, and most do now, enter https. A missing letter, or an old domain you let expire, sends people to an error or to someone else’s page, so tap the button on your own listing once after every change.

A Facebook or Instagram page in the Website field. Plenty of businesses do this, and it is understandable when a social page is all you have. But Google’s guidelines for representing your business ask for a website that represents your business location, and the profile now has its own Social profiles slots under Edit profile → Contact for Facebook, Instagram, TikTok, YouTube and others. Put social pages there and keep the Website field for a site. Do you need a website if you have a Facebook page or Instagram? weighs up the two.

The change was reversed. If your website switched back to something you didn’t enter, Google may have updated the profile from reports it received; it tells owners with an alert in Edit profile. Re-enter the correct address, and make sure your site shows the same name, address and phone as the listing so there is nothing contradictory for Google to check.

Google can’t reach the site. Google asks that its crawler, Googlebot, is not blocked on your site. If your hosting blocks crawlers, or the site is down, fix that first and then save the field again.

Add a tracking tag so you can count visits from the listing

Your Business Profile already counts Website clicks in its Performance report: on a computer, open your profile and select Performance; in the Maps app, tap Business and then See more next to Performance. That tells you how many people tapped the button. It doesn’t tell you what they did next.

For that, add UTM parameters to the address you put in the field. Instead of https://yourshop.com/, enter:

https://yourshop.com/?utm_source=google&utm_medium=organic&utm_campaign=gbp

The page opens exactly the same for customers. But if your site runs an analytics tool that reads UTM tags, as Google Analytics does, visits from your listing show up as their own campaign called gbp instead of blending into ordinary Google search traffic. You can then see whether those visitors went on to your menu, your prices or your booking page.

Two checks. Open the tagged link once and make sure your site loads normally with the tag attached. And if you also add booking or menu links to your profile, tag them too, with a different campaign name for each (gbp-booking, gbp-menu), so you can tell them apart.

Booking, ordering and menu links are separate buttons

The Website field is one button. Depending on your category, Google offers more: restaurants can add links for online orders, reservations and menus, and many service businesses can add a booking link. On a computer they appear in your profile as Booking, Food ordering or Pickup and delivery; select one, then Add link. Each becomes its own button on your listing, so a customer who wants to book never has to go through your homepage to find out how.

These links follow stricter rules than the Website field: your business must be verified, each link must lead to a page for your specific business, link shorteners aren’t accepted, and you can add only one link per domain. If you serve food, how to add a menu to Google Maps walks through the menu options.

Does a website on your listing help you rank?

Google names three things behind its local results: relevance, distance and prominence. Prominence is how well known a business is, and Google says it is based partly on how many websites link to your business and how many reviews you have; see how Google determines local ranking. A website is one more place that says clearly what you do and where you are. It isn’t a switch that moves you up the map on its own.

Where it pays off most is after the click. Someone choosing between you and the place down the street often taps Website to check the menu, the services or a few more photos before calling. Does a website help you rank on Google Maps? goes through what changes and what doesn’t, and how a website on your Maps listing brings more customers covers the rest.

No website yet? Build one from the listing itself

An empty Website field is common, and the quickest source for a site is the listing you just edited. blasa takes your Google Maps link and, a few minutes later, publishes a site written from your real reviews, photos, hours and listing details, at an address like yourbusiness.blasa.shop. It includes a click-to-call button, directions with an embedded map, a live “Open now” badge, the reasons customers give for choosing you, and a Book or Order online button when your listing already carries that link. There is no template to choose and nothing to write, and you need no account or card to build it.

Copy the Google Maps link for your business from the listing’s Share button, create your website for free, then come back to the steps above and paste the new address into the Website field, tracking tag included. Turning a Google Maps listing into a website shows what the finished site contains section by section, and the free small business website builder page explains the idea in one screen.

If you are still weighing your options, how to get a free website for your small business compares the routes, including building one yourself.