Your Google Business Profile Website Is Gone. Rebuild It From the Same Listing
If your website lived at a business.site address, it stopped working in 2024. The listing it was built from is still there, and so is everything a replacement needs.
What Google switched off, and what it left alone
From 2017 to 2024 any business could turn on a free website from inside its Google Business Profile. Google assembled it from the profile: a headline, the hours, the address, a strip of photos, a button to call. It lived at a business.site address and, for a great many small businesses, it was the only website they ever had.
In March 2024 Google switched those sites off. Until 10 June 2024 the old address redirected to the Business Profile; since then it has returned a not-found page. Nothing else changed. The profile still exists, the reviews are still there, the photos are still there, and the listing still appears on Maps. What disappeared was the page those things used to be assembled into, and, quietly, the address that page had.
The dead link is the urgent part
The website Google built and the Website field on your profile are two different things. Switching off the site did not clear the field. If nobody edited it, the Website button on your Maps listing still points at the old address, and every tap on it lands on an error page. That is a customer who was one tap from calling you, told instead that the business might not exist.
Fixing this takes two minutes and needs no new website at all: open your Business Profile, edit the Website field, and either clear it or put a working address in it. A working address is better, and that is what the rest of this article is about. But do not leave a dead one there while you decide.
What a replacement has to do
The old site was popular for a reason that had nothing to do with design: it asked for nothing. No writing, no template to pick, no hosting to renew. Any replacement that asks the owner to write the copy and choose a layout has already lost the thing that made the original work.
So the honest test for a replacement is simple: can it be built from what the profile already contains, and be live today? Name, category, hours, address, phone, photos: all of that is in the listing. So are the reviews, which the old site never used and which are the most convincing thing a business owns.
Rebuilding from the same listing, with the reviews this time
blasa starts from the same place Google did: the Business Profile, reached through its Google Maps link. It reads the hours, photos, address and category, and it reads the reviews, the ones where customers explain what they came for and what made them come back. From that it writes and publishes a complete site: the headline is what customers actually praise, the sections follow what the reviews emphasise, the photos are yours, and the structured data tells search engines and AI assistants exactly what and where the business is. If your reviews are in another language, the site is published in that language and in English.
The free site is live in minutes at an address you can paste into the Website field straight away. It carries one small labelled ad and a "Made with blasa" badge; paid plans remove both and let you use a domain you own. There is no editor, by design: it is the same zero-effort promise as the original, kept. For the fuller picture, how a Maps listing becomes a website walks through it.
What to do this week
In order: check the Website field on your profile and remove the dead address. Build the replacement from your Maps link. Put the new address in the field. Then, if you own a domain from the old site, decide whether it is worth keeping. It is only useful if it is printed somewhere, and pointing it at the new site is a paid-plan feature rather than a free one.
That is the whole job. The website Google took away was never the asset; the listing and the reviews were, and they are still yours. If you want to check the result against a list, see what a free small-business website should include.
Questions people actually ask
What happened to websites made with Google Business Profile?
Google discontinued them. The free one-page sites it generated from a Business Profile, usually at a business.site address, were switched off in March 2024. For a few months the address redirected to the Business Profile itself; since June 2024 it has returned a not-found error. The profile, the reviews and the photos were not touched. Only the website is gone.
Does my Google listing still point to the dead site?
Quite possibly. The Website field on your Business Profile is separate from the site Google built, and it did not clear itself. If it still holds the old business.site address, the Website button on Maps and in search sends people to an error page. Open your Business Profile, edit the Website field, and put a working address there. It is the single most important step.
What is the closest free replacement?
Something that starts from the same source. The old site was assembled from your profile: name, hours, photos, address. blasa does the same job with more of it. It reads the reviews too, so the site says why customers choose you in their own words, and it publishes free at an address you can put straight into the Website field. There is no editor and nothing to write.
Can I keep my own domain name?
Yes, on a paid plan; the free site lives on a blasa.shop address. If you bought a domain for the old site, it can be pointed at the new one, and the Website field on your profile should carry whichever address you want customers to reach.
Will the new site rank the way the old one did?
The old sites rarely ranked on their own; most of their visitors came from the Website button on the profile. A replacement gets that traffic back the moment the field is updated. Beyond that, a site with copy taken from real reviews and proper structured data can be found for specific searches the one-page template never covered. That takes weeks, not hours, and it is a bonus rather than the reason to do this.